Post by DavidRitchieWilson on Aug 23, 2022 5:10:25 GMT -8
On 26 June 1959, the Ottawa Citizen newspaper (Ontario, Canada) published "Your Carling Guide to Skin Diving", a full-page introduction to underwater swimming sponsored by Carling's (Red Cap Ale) Brewery. Reproduced below.
This item first caught my attention because the commercial element is so subdued for the time. Perhaps because the source is Canadian!
Post by antique diver on Aug 23, 2022 10:06:19 GMT -8
The ale must be related to Carling Black Label beer... I remember it well from the 1960's as we could buy it for 99 cents a six-pack from a little store that didn't check our ID's. Right next to our local drive in theater, which was a popular drinking spot (among other interesting activities).
My wife and I like to watch a Roku channel called Pub-D-Hub, public domain stuff, this advert get stuck in her head way too easily:
"Black Label is a Canadian brand of lager well-known throughout the former British Empire. In several countries it is also known as Carling Black Label, and in Sweden it is known as Carling Premier. However, in the UK it is now known as just 'Carling' in response to public demand for a snappier call at the bar (according to the company).
Carling brands are currently owned by the Molson Coors Brewing Company. In South Africa it is distributed by SABMiller."